Overview
Brand positioning and creative direction for a culture-first indie film ecosystem connecting India's undistributed indie films to audiences and distributors, working alongside director Bejoy Nambiar.
Strategy: Shaping brand positioning and voice for a platform connecting undistributed Indian indie films to audiences and distributors. Social: Leading social strategy and content to build an early community of cinephiles. Creative Direction: Overseeing the visual and creative language across campaigns and content, working alongside director Bejoy Nambiar. Ongoing project.
Client
Blip
Year
2025 — ongoing
Role
Strategy · Social · Creative Direction
Deliverables
Positioning, brand voice, launch social, campaign concepts
“Cinema doesn't have a distribution problem. It has a discovery problem.”
Blip · Manifesto line
The build
01
Positioning
One-line, ten-line, thousand-line versions of what Blip stands for.
02
Voice
Voice guide + microcopy library the team could actually use.
03
Launch social
All social content, campaign concepts, and creator briefs.
04
Creative direction
Ongoing partnership on visual language, film selection posts, and campaigns.
Credits
Founder / FilmmakerBejoy Nambiar
Brand strategy & voiceShinjana Chakraborty
Creative directionShindig Studio
SocialShindig Studio
Next Project